Activation Blueprint
Three lenses before a single promoter steps on tile
This page is the bespoke view requested in your brief: three distinct sections plus a reef diagram tying them together.
Channel readiness matrix
Rows list activation levers (POSM, staffing, sampling, pricing mechanics). Columns list channel archetypes. Cells score readiness with explicit “missing data” flags instead of fake confidence.
| Lever | Modern trade | Traditional | HoReCa |
|---|---|---|---|
| POSM version control | Ready | Partial data | Needs night photo |
| Promoter bench | Ready | Bench thin | Shift overlap risk |
| Sampling hygiene | Ready | Weather watch | Ice path flagged |
Launch sequencing map
Provinces become nodes with edges for fixture dependencies, cold-chain sensitivity, and festival collisions. MotionCore color-codes edges when distributor trucks share routes to avoid accidental convoys.
- Nodes: province + store tier cluster
- Edges: dependency, shared truck, or regulatory hold
- Legend: coral for human risk, teal for mechanical readiness
Store execution review
A disciplined review block: photo evidence, supervisor notes, and sell-in reconciliation in one pane. Designed for Monday morning—not award juries.
Limitation disclosure
If distributors withhold shipment files, the review pauses with a visible blocker—MotionCore does not fabricate proxy numbers to keep slides green.
