retail activation
Activation calendar studio
We layer national holidays, school breaks, and regional festivals so your activations breathe instead of clashing. Outputs sync to simple Gantt views and distributor-friendly PDFs.
Remote-first with one onsite readout 10-15 working days per quarter
From 42,000 THB
What arrives in the room
- Collision detection across overlapping promos
- Festival overlays for key provinces
- Sampling heat vs. staffing curve
- Export packs for Key Account decks
- Versioning notes for legal reviewers
- Lightweight SKU priority tagging
Outcomes we design for
- Cleaner promo spacing with fewer fire drills
- Distributors see the same calendar sales uses
- Transparent rationale when dates shift
Responsible partner
Peerada Lim
Trade marketing strategist obsessed with humane promo pacing.
Field questions
Do you integrate with our ERP?
We export CSV/PDF; deep ERP integration is out of scope unless scoped separately.
What if retailers move dates?
We provide a change log template and guidance, not automatic rebooking.
Honest limitation?
We cannot predict competitor surprise drops—only document response options.
Experience notes
“Festival overlays saved Songkran from colliding with two distributor-led price offs.”
Tik · Brand manager · ★★★★★
“From Khon Kaen: PDFs were plain but finally matched what field saw.”
Mai