retail activation
Multi-store rollout orchestration
MotionCore maps dependencies between merchandising, logistics, and promoter staffing so your brand lands consistently across provinces. We translate brand guidelines into store-level checklists, highlight critical path risks, and align distributor comms to reduce rework.
Hybrid workshops + field validation 4-6 weeks active desk + field
From 98,500 THB
What arrives in the room
- Dependency map across fixtures, POS material, and staffing
- Province-level readiness scoring with escalation triggers
- Daily pulse template for distributor WhatsApp threads
- Photo evidence standards for night-one audits
- Risk log with owners for delays beyond 48 hours
- Handover pack for internal retail ops teams
- Optional weekend war-room facilitation
Outcomes we design for
- Cleaner first-week execution with fewer surprise stock-outs
- Shared visibility between brand, distributor, and field leads
- Documented decisions instead of ad-hoc chat threads
Responsible partner
Arinya Sooksawat
Field execution lead with twelve years coordinating FMCG launches across Eastern Seaboard corridors.
Field questions
Do you replace our distributor teams?
No. We orchestrate and document; distributor teams remain accountable for fulfillment while we align cadence and evidence.
Can this run with only partial POS data?
Yes, but accuracy improves when we ingest at least eight weeks of shipment history. Missing data is flagged, not hidden.
What is intentionally excluded?
We do not negotiate allocation with retailers on your behalf—that stays with your key account leads.
Experience notes
“The dependency map caught two fixture clashes before trucks left Laem Chabang. Still wish the comms pack had Thai + English toggles side-by-side.”
Krit · Channel sales lead · Regional beverage group · ★★★★ · survey
“Night-one photo standards stopped our team arguing about “good enough” lighting.”
Lena · ★★★★★