launch support
Retailer co-marketing sprints
We facilitate joint working sessions with retailer category teams, capturing constraints early so your creative does not bounce. Output is a signed-off mechanic brief, not vague “alignment.”
Hybrid 5-day sprint + 1 week async polish
From 118,000 THB
What arrives in the room
- Constraint capture worksheet
- Mechanic brief skeleton retailer teams can edit
- Risk note for margin and price image
- Photo guideline addendum for in-aisle assets
- Post-sprint RACI for creative agencies
Outcomes we design for
- Fewer last-minute mechanic rewrites
- Retailer-visible rationale for brand choices
- Cleaner handoffs to creative partners
Responsible partner
Supansa Wattanakul
Trade marketing strategist specializing in joint business planning tone.
Field questions
Do you negotiate funding splits?
We surface options; commercial stakeholders decide numbers.
Creative production?
Out of scope—we stop at signed mechanic briefs.
If retailers stall?
We document blockers honestly; no fabricated momentum.
Experience notes
“Constraint worksheet prevented a doomed double-discount mechanic. Sprint felt intense but grounded.”
Hin · Customer development · ★★★★★ · Google
“RACI for agencies removed two weeks of “who owns what” ping-pong.”
Yin