visibility audits
Shelf visibility audit program
Auditors capture structured imagery that feeds into a heatmap of weak stores. Rubrics are tuned to your category norms so conversations with retailers stay factual, not emotional.
Field capture + analytics desk 2-3 audit waves
From 54,800 THB
What arrives in the room
- Category-specific rubric weights
- Blind scoring pass to reduce bias
- Heatmap export for key account decks
- Retailer-ready one-pagers in Thai and English
- Competitor intrusion tagging
- Calibration huddles with field leads
- Archive of raw captures for 90 days
Outcomes we design for
- Shared language between sales and merchandising
- Faster retailer follow-ups with visual proof
- Cleaner archive for seasonal post-mortems
Responsible partner
Marin Lertsirisopon
Retail analyst specializing in modern trade facings and planogram drift.
Field questions
How many stores per wave?
Typically 35-55 depending on travel radius; we cap to keep scoring consistent.
Do you supply auditors?
We can train your team or brief a partner agency using our rubric—either path works.
Known gap?
Night-shot quality varies in dim formats; we disclose low-light stores separately.
Experience notes
“Heatmap export made the monthly modern trade review calmer—finally one picture everyone trusted.”
Client in chilled dairy
“Blind scoring caught our own team overrating endcaps. Uncomfortable but useful.”
Pat · Category manager · ★★★★ · Trustpilot
“Retailer one-pagers saved two weeks of slide prep.”
Ohm · Household care · ★★★★★